Crowdfunding Workshop with Tracy Held Potter
Do you need to raise money for your theater or film project, but feel intimidated by crowdfunding? Learn the essentials of how to make sure your campaign is fully funded, so you raise what you need the first time.
At this workshop, youll learn the fundamentals of setting up and running a successful crowdfunding campaign with an emphasis on using Kickstarter. Well cover everything from fundraising goals, timelines, rewards, how to reach potential donors most effectively, and how to utilize the all-or-nothing approach to incentivize you and your supporters to reach your goals.
If youre nervous about asking people for money or skeptical that you can make a crowdfunding campaign work, this workshop will help tackle those obstacles. Every campaign takes time, work, and a willingness to push past your comfort zone. If youre ready to take these steps to fund your project, then this workshop will help.
Running a successful crowdfunding campaign is more than just a way to raise money: its a way to build an audience and a community for your work. Well make sure your campaign is true to your process as an artist and to your work.
Participants who have had prior crowdfunding experience in the past will have an opportunity to submit their past projects for critique.
About the Teacher:
Tracy Held Potter is a writer and development professional with over a decade of fundraising and marketing experience. She has a 100% success rate on Kickstarter, raising $40,000 for stage theater and film projects using this platform (search for All Terrain Theater projects on Kickstarter to see some examples). On average, her projects raise 15% above goal. She has also raised hundreds of thousands of dollars for nonprofit organizations through print and email solicitations and special events. She has seven years of experience producing independent theater with her company All Terrain Theater, including Suddenly Split and Swiping Over from the 2016 Hollywood Fringe and Babies, the Ultimate Birth Control: Terrifyingly Hilarious Plays About Parenting which won Best of Show at SF Fringe. Few things make Tracy happier than helping other people fund their work, and few things make her cringe more than watching an awesome project fail to meet its goal because of poor planning. Shes here to cheer you on and help you pay off those production expenses!
Note About the Venue:
The venue is located at a private residence in Central Berkeley. The address will be provided when your registration is complete. The meeting area is wheelchair accessible. Please note: this venue has pets for people with severe allergies.
The Downward Dog (View)
Berkeley, CA 94702
|Minimum Age: 15|
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|